In my post about about how to monetize unused domains, I mentioned that I was experimenting with redirecting a typo domain. The domain is blinkco.com which is a typo for the ringtone company blinko.
I have seen a drastic improvement by redirecting the traffic to the blinko affiliate program on azoogle. The previous owner was using Sedo to monetize the domain. This earned him approximately $0.13 per visitor. The affiliate program redirect has earned my over $0.40 per visitor over the first month and a half. This equates to $430 CPM. The traffic volume is not huge, but it is a nice additional revenue stream. I will keep my eyes open to apply this technique to more domain names.
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Here are two posts on affiliate marketing that caught my attention.
John Chow has some good ideas about the proper way to do affiliate marketing. His big empahsis is on pre-selling affiliate offers. In my mind, I view this as giving the offers context. In his example, he promoted affiilate programs as “hot deals.” This gave viewers on his technology site a reason to be more interested. On some of my sites geared towards less savy/younger internet users, I have had success positioning the offers in a free stuff or special offer section.
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Although I am relatively new to promoting affiliate offers via PPC, I thought that might be worthwhile to share my Lazy Man’s systems for tracking my PPC traffic.
While the pros use nice custom developed software to track their traffic, I use a relatively simple spreadsheet. One worksheet contains the all of the offers that I am running and assigns a unique offer ID to each offer. The set of worksheets contains a tab with all of the keywords that I am running. Each record of keyword data contains an offer id for the offer that it is associated with and a unique keyword ID.
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The new Adsense terms of service prohibits term paper related sites from using Google Adsense. This creates an inherent conflict between the the Adsense and AdWords policy.
A few months ago, I found out the hard way that Google was going to ban term paper related websites. In the Adsense terms and conditions released in the beginning of January, Google made this stance official by adding “Sales or distribution of term papers or student essays ” to the “site may not include” policy.
On the January 30th episode of ShoeMoney’s Net Income, Brian Axe of Google explained the change by saying:
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Here are some great monetization related posts that have bubbled up in my feedreader lately:
Vizu just launched a new service where they pay you to post polls on your site. You provide some basic demographic information for your site, and they will pay on a CPM basis for placing the poll on your site. This could be a great strategy for some of the quiz sites or even my friends who run a popular teen site, Kiwibox.com.
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I have been working with HydraMedia for a few months now, and my experience so far has been very positive. Their biggest selling point in my mind has been their strong affiliate support. My affiliate manager April is very easy to get a hold of via email or IM and she always has been able to answer my questions. The support at some of the other affiliate networks has paled in comparison to Hydra.
Positives
- Affiliate Support. My affiliate manager is in regular contact via email and IM, and she has been very proactive about suggesting offers that will work well for my methods of offer promotion.
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Here are two good posts related to website monetization.
Making Money In the Mashup Economy – An interesting post over at GigaOm about how some companies are monetizing all of the mashups that you see springing up all over the place. One key take away is that many of the people selling tools and services related to mashups are the ones making money. However, there is a great example of hypemachine which allows users to sample music. They monetize the site via links to the apple itunes affiliate program and advertising sales. I could also see them selling feature spots on the homepage to push certain artists. This might be a bit shady, but it could be a nice way to make some money and the payment could be disclosed.
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As someone who has been building websites since 1996, I have a small collection of domain names that I am not making use of. Over the years, I have tried a variety of methods to monetize these domains.
1.) Domain Parking Services. These services allow you to point your domain to their name servers and they show semi-targeted pay-per-click ads on the domain. The level of input you can have related to targeting varies for each service, but most let you provide some keyword suggestions.
Advantages
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While browsing Valleywag tonight, I noticed a post about how social networking site TagWorld may be headed out of business. The scary thing is that they are still running an offer on ClickBooth that pays $.80 per signup. Over the weekend I was thinking about a few ways to promote this offer, but I wouldn’t touch it with a 10 foot pole now.
This is just another great example of how publishers should always do some preliminary research on a company before promoting offers. Myself and countless other publihsers have been burned by this in the past, and there is no shortage of shady affiliate marketers. Be safe out there.
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The first week of 2007 is coming to a close, so I thought it was a good time to provide some links to help you get motivated for earning more in the new year.
One of the blog posts which helped me to get into the right frame of mind was Quadzilla’s You are the CEO. In the post he emphasizes the importance of viewing yourself as the strategic leader of your company, even if your company is just you and your computer. This means you should:
- Focus your limited time on the high value tasks in which you specialize.
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