People that Interested Me at Ad-Tech

Lotame – This company was by far the most interesting one that I talked to. Lotame provides a system that monitors activity on social network participants and then uses that data to serve ads to the users throughout their network of partners. For example, if I write a post a blog post about snowboards on one of their network partners, they record in my profile that I am interested in snowboarding.  They go out to snowboard companies and pitch them a community of users that are actively interested in snowboards. When I visit the site where I made the post or another site in their network, they will show me ads bout snowboards. Of course, these ads sell at very premium rates. They didn’t disclose their partner sites, but it is well known that they work with Multiply.com and some other big social networks. My only questions/concern with them is how big these interest groups can be. How many people do they have in their database that have actively expressed an interest in snowboards? It seems like they will need a ton of partners/data to really scale.  I will definitely be keeping my eye on them.

Prospectiv – I talk with a lot of people that want to get on the registration paths of sites that I work with. Although I haven’t been able to work with Prospectiv yet, I have always been impressed with their offerings. Prospectiv specializes in high quality co-reg offers. They are owned by the same company as Eversave, so they have access to offers from big brands that will not detract from the value of your site. I hope to work with them soon.

Shady Affiliate Companies – I am always amazed at how many companies there are that focus on what I consider to be shady affiliate areas such as work from home business opportunities, cash advance, and other grey areas. Who are the consumers generating the leads that keep these guys in business?