Archive for the 'Case Studies' Category



How I Increased AdSense CTR by 31% – Blending Optimization

Tuesday 29 August 2006 @ 11:38 pm

As I mentioned in a previous post about AdSense blending, I mentioned that I have been doing some testing on one of my sites. Over the past few weeks, I ran four different versions of AdSense blending color schemes on my cliff notes site. I tested the color scheme that I have always run on the site (labeled Baseline in the table on the right) and three different color variations.




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