Here are two good posts related to website monetization.

Making Money In the Mashup Economy – An interesting post over at GigaOm about how some companies are monetizing all of the mashups that you see springing up all over the place. One key take away is that many of the people selling tools and services related to mashups are the ones making money. However, there is a great example of hypemachine which allows users to sample music. They monetize the site via links to the apple itunes affiliate program and advertising sales. I could also see them selling feature spots on the homepage to push certain artists. This might be a bit shady, but it could be a nice way to make some money and the payment could be disclosed.

As someone who has been building websites since 1996, I have a small collection of domain names that I am not making use of. Over the years, I have tried a variety of methods to monetize these domains.

1.) Domain Parking Services. These services allow you to point your domain to their name servers and they show semi-targeted pay-per-click ads on the domain. The level of input you can have related to targeting varies for each service, but most let you provide some keyword suggestions.

Advantages

I was going through a few posts over at the wickedfire forums today, and I learned about the AutoBlog plugin for wordpress.  This plugin allows you to specify multiple rss feeds and it will automatically parse the feeds into posts on your wordpress template. The plugin can even put the posts into wordpress categories if the rss feed is set up correctly.

A while ago, I covered BlueHatSEO’s blog post about an idea to earn $100 per day from promoting screen savers bundled with adware.  Earnersblog just put up a great post about how the author earned $200 per day promoting Casino affiliate programs with an ebook. He basically wrote an ebook about a roulette strategy and encouraged readers to try out the strategy by signing up for an online casino via affiliate links embedded in the book. He distributed the ebook via p2p sharing and ebay promotion.
I think the idea is worth consideration. I really like that:

I have come up with a new method which I hope will help me to become much more efficient at making money online. A few weeks ago, I signed up with a company called GetFriday to provide me with a personal assistant in India. To get things started, I signed up fro the 10 hours per month package For $95. The hourly price can go as low as $6.25/hour based on the number of hours in the package.
Shobana, my new assistant works from 9AM to 6 PM Pacific Time, and I can contact her via email or an 800 number. She has a college degree, and her English is very good. So far, I have had her work on a few task such as entering data from various websites into a spreadsheet for me. I used this information to populate the mysql databases for one of my sites. This is work that I would have done myself in the past. It is a huge help for me to be about outsource these manual tasks so that I can spend my time working on more important tasks.

Over the past few days, I have come across a few Adsense tips that are worth sharing:

• Using Images to Increase Adsense CTR – A user on digitalpoint forums quadrupled his Adsense CTR when he placed related images next to his Adsense ads. The thread gives an interesting view of the before and after layouts. In order for this to be in compliance with the Adsense terms of service, you have to have a border around the images or a line separating the images and the ads. I will not do try this on MonetizeTraffic, but I could see using it on some of my other sites.

In the part one of How to Not Suck at SEO, I wrote about the first steps in my mission to improve the search engine ranking of my sites. I have been working on the steps that I outlined in the previous post (reading up on SEO, CSS redesign, different class C IP blocks), and I have thought of a few more steps that I will need to work on.

1. Search Engine Friendly URLs. Instead of having my urls look like madnotes.com/notes.php?z=1, the URLs will look like madnotes.com/hamlet-notes.php.  I have been resisting this for a while, but the keyword rich URLs will improve my search enigne results. You can check out this site for code to use mod_rewrite to the create search engine freindly URLs.

I have a three-step process for making changes to my sites. Although the process is very simple in theory, I have found that it helps to keep me focused.

 

1. Experiment. Even if you think that your site or blog is perfect, there are always new things that you can try. I have found that the short term hit in performance that you may see is more than worth it. For example, in the past few months I have tried running ads from Adsense, YPN, Adbrite, and Text Link Ads to see which perform the best. I learned something from each of these experiments. Some things you might want to experiment with are:

Jasmine, who used to work with at Kiwibox, recently launched Glamourite.com, a blog devoted to life in New York City. Along with 10 “Glamourites,” Jasmine chronicles nightlife in the big city. While I know very little about nightlife, I know about making money online. I recently gave Jasmine some suggestions to improve monetization on her site, and she graciously allowed me to post my ideas.
Monetization Ideas

• The adsense ads on the site have a gray border around them. I would alter the adsense code to make the border of the ads white, and therefore blend the ads into the site a lot more. From my experiences, this will significantly improve click through rates on the ads.

TechCrunch has a post that touches XuQa’s monetization strategy. The social networking site has developed a mini-economy centered on earning peanuts. One way that users can earn peanuts is to complete CPA offers.
While I was a part of Kiwibox, we made a big push to allow users to earn “KiwiPoints” by completing offers and surveys. I was amazed at how well targeted offers could perform. Another site with a great implementation of this strategy is NeoPets. They were one of the first big communities to do a great job monetizing users through CPA offers. I have heard from survey vendors that they can just unleash huge amounts of users to complete surveys in exchange for points.