As I mentioned in a previous post about AdSense blending, I mentioned that I have been doing some testing on one of my sites. Over the past few weeks, I ran four different versions of AdSense blending color schemes on my cliff notes site. I tested the color scheme that I have always run on the site (labeled Baseline in the table on the right) and three different color variations.
My goal was to increase the click through rate on the ads. The results are listed in the table on the right. The bottom color scheme increased the click through rates on my ads by 31%. While I expected some improvement, I did not anticipate getting this much lift from just altering the color scheme. I am particularly surprised by the difference between the fourth ad and the third ad. The gray text appeared to have a huge impact on click through rates. The gray text really helps to give the ads a different feel and blend them into the content of the site.
I still have a lot more experimenting to do, and I will continue to post my results on the site. As always, I would love to hear your AdSense optimization tips.
Related Posts
- AdSense Optimization Examples
- How to Earn More From your Website
- A Framework for Making More Money from Your Blog
[...] If you need some further inspiration, you can learn about how I used this process to boost my Adsense click through rate by 34%. Good luck with your experiments. [...]
Clever! When the descriptive text becomes harder to read, they have to click on the title to find out what it is about
I never would have thought about trying grey text in the middle…. though I guess it makes sense if you think about it. I’m gonna give this a a go on one of my sites and see if it shakes things up at all.