I had a call with a representative this week who is working to recruit sites Fox Interactive Media’s new ad network – Fox Audience Network. The unique aspect of the ad network is that they are using the demographic and profile information that they collect via Myspace (a Fox Interactive Media Property) and using their hyper-targeting algorithm to target ads on other websites. Therefore, if I my profile information on Myspace allows them to segment into one of the 500+ hyper targeting segments, they can target ads to my interest across any site in the Fox Audience Network.

People that Interested Me at Ad-Tech