As part of my new job, I spent Monday and Tuesday as at Ad-Tech New York meeting with people from all over the online advertising industry. I went through all three floors, and spoke with many of the exhibitors. Some of the exhibitors that I was most interested in were:

SponsorSelect -They allow site visitors to choose a sponsor for their session. Once a sponsor has been chosen, the sponsor’s ads can be shown throughout the rest of the user’s session (or for the first X impressions) and the sponsor’s ad is launched in a pop-under. The net payment to the publisher is somewhere from $.18-.25 per user selection. This is a very interesting way to monetize a site. I could see it performing very well in the gaming vertical.

CX Digital Media (formerly Incentaclick) - Both their head of ad sales and the affiliate manager that I spoke to seemed to be very publisher focused. They had some good ideas and seemed a bit more engaged than some of the other CPA companies that I met at the conference.

NeverBlueAds - They also were very publisher focused and seemed committed to matching publishers with quality offers.

AffinityDirect - They generate leads for educational offers. I was very impressed with how they were willing to work with us to test new promotion methods and be a flexible partner.

On the banner side, I was intriguied by both Adsdaq and CPXInteractive. Both companies were hungry for our inventory, and were willing to offer some relativley good prices on the spot. Hopefully, our tests will live up to what they were offering at the conference.

Overall. it was a great conference. There was an incredible amount of interesting exhibitors and attendees. If you are interested in hearing more about my experiences working with the companies above and other companies in the space, subscribe to my RSS feed.