As part of my new job, I spent Monday and Tuesday as at Ad-Tech New York meeting with people from all over the online advertising industry. I went through all three floors, and spoke with many of the exhibitors. Some of the exhibitors that I was most interested in were:

SponsorSelect -They allow site visitors to choose a sponsor for their session. Once a sponsor has been chosen, the sponsor’s ads can be shown throughout the rest of the user’s session (or for the first X impressions) and the sponsor’s ad is launched in a pop-under. The net payment to the publisher is somewhere from $.18-.25 per user selection. This is a very interesting way to monetize a site. I could see it performing very well in the gaming vertical.