The recent posting of Facebook’s allegedly non-existent advertising rate card provides insight into the company’s monetization strategy.

Some of my doubts about Facebook’s ability to monetize their platform were fueled by recent reports of abysmal performance for bulletin advertising (0.04% click through rate). Facebook users are relatively sophisticated, and they just don’t click on conventional advertisements, or even the Facebook specific bulletins. So how will Facebook generate revenue to justify the lofty valuations being tossed around by the media?