A few services were a tremendous help in launching my new site, SiteViper.com. You can read all about the new site and how it improves the process of buying websites in my previous post. I thought that it would be worthwhile to talk through the key services I used.
vWorker.com – During development, I was stuck on writing a regular expression to extract a domain name from a block of text. After some futile searching, I posted the project on vWorker (formerly Rent a Coder) to have a regexp guru solve my problem. Within a few hours, I had over 20 developers bidding on the project. One of the developers knocked out the project in no time, and I avoided coding frustration and focused on moving the project forward. It costs me $15, and it was worth every penny.
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I just re-launched a site which makes buying websites much easier. There are over 20 sites on the web that you can visit to find websites for sale. My new project, SiteViper.com, simplified the process of finding attractive properties. The key features are:
- Consolidated Listings – from over 20 sources – including popular marketplaces and forums such as Flippa, NamePros, Godaddy, DNForum, AQDN, Websitebroker, and many others
- Site Research Tools – SiteViper gives you easy access to the traffic data from Compete, Quantcast, and Alexa, back link information from SEOMoz, and the history of the site from Google Cache and Archive.org.
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A long time ago, I expressed an interest in the potential of the .CM namespace. I figured that a significant number of users accidentally entered whatever.cm into their browser instead of whatever.com and that there may be an opportunity to monetize the typo traffic.
In the .CM initial landrush domain bidding, I bid on five domain names. My 
criteria for bidding was
1.) The .com version of the domain name had at least one million unique visitors per month from the US, based on Comscore data.
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I am contemplating selling the following domain names. Please use the contact form to let me know if you are interested in any of these domain names.
BillClip.com
MrDeals.com
XboxRemote.com
MonetizeBlogs.com
TheKnicks.com
GreenBlend.com
CollegePower.com
Metroist.com
DomainZing.com
SiteViper.com
Gamezoid.com
Jobspire.com
GrabMags.com
DealsHotList.com
HotListDeals.com
ExampleTermpaper.com
PointAnalytics.com
MindWaster.com
Generic & Brandable Names
bamzo.com
ruzzy.com
dipno.com
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One of the most popular posts on this blog was my initial post on .CM domain names. Things have changed since my initial post, and the domain names are now going to be opened up for auction. NameJet is administiring the initial landrush. Head over to their site to pre-order domain names.
Pre-orders end on July 31st, 2009. It is free to pre-order a domain name. From what I can tell, if multiple people pre-order a domain, it will be placed up for auction. I pre-ordered a bunch of names, and I will update you on how things turn out.
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I had a call with a representative this week who is working to recruit sites Fox Interactive Media’s new ad network – Fox Audience Network. The unique aspect of the ad network is that they are using the demographic and profile information that they collect via Myspace (a Fox Interactive Media Property) and using their hyper-targeting algorithm to target ads on other websites. Therefore, if I my profile information on Myspace allows them to segment into one of the 500+ hyper targeting segments, they can target ads to my interest across any site in the Fox Audience Network.
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One of the sites that I work with just implemented a feature on their site that allows members to invite their friends to the site by importing their address books from Gmail, Yahoo!, AOL, Hotmail, and other email providers. This is a common feature on most social networks these days, and there are many scripts available with this functionality.
As soon as they implemented the feature, they were sending tens of thousands of email messages per day. Some of the big email providers did not take kindly to their email practices (which were completely legitimate) and they were blocked from both Yahoo! and Hotmail within a week.
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As part of my new job, I spent Monday and Tuesday as at Ad-Tech New York meeting with people from all over the online advertising industry. I went through all three floors, and spoke with many of the exhibitors. Some of the exhibitors that I was most interested in were:
SponsorSelect -They allow site visitors to choose a sponsor for their session. Once a sponsor has been chosen, the sponsor’s ads can be shown throughout the rest of the user’s session (or for the first X impressions) and the sponsor’s ad is launched in a pop-under. The net payment to the publisher is somewhere from $.18-.25 per user selection. This is a very interesting way to monetize a site. I could see it performing very well in the gaming vertical.
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While doing some research on renting out my condo in Charlotte, I found a novel technique for making money from Craigslist. About once a week, someone posts links for a condo for rent. The person’s posts have pictures and a very reasonable price listed. Instead of providing a phone number or email address, he encourages people to contact him through his website. The site is a domain parking page at Sedo with PPC ads for condos in downtown Charlotte. The condo market is pretty hot here, and related keywords are going for over $1.00 per click on Adwords. Even after Sedo takes their cut, he is still doing pretty well. I am curious how much traffic this could generate.
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